Persuasive Copywriting Cut through the noise and communicate with impact
Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional imp...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom
Kogan Page Limited
2019
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| Edition: | 2nd Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Persuasive Copywriting Using psychology to influence, engage and sell