MARKETING OF HOSPITALITY SERVICES
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and perspectives such as cust...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Canada
Society Publishing
2019
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-941382 | ||
| 005 | 201944234257 | ||
| 008 | 191029t2019 -CN a## ##001 eng#D | ||
| 020 | # | # | |a 9781773614335 |q hardback |
| 040 | # | # | |a UiTM |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M3 |b S56 2019 |
| 100 | 1 | # | |a Singh, Abishek |e author |
| 245 | 1 | 0 | |a MARKETING OF HOSPITALITY SERVICES |c Abhishek Singh |
| 264 | # | 1 | |a Canada |b Society Publishing |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xii, 261 pages |b illustrations, some colour |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking information on this topic. |
| 650 | # | 0 | |a Hospitality industry |x Marketing |
| 650 | # | 0 | |a Tourism |x Marketing |
| 650 | # | 0 | |a Hospitality industry |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=941382 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Marketing Of Hospitality And Tourism Service