entrepreneurship THE ART, SCIENCE, AND PROCESS FOR SUCCESS

• Main Authors: Bamford, Charles E. (Author), Bruton, Garry D. (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill Education 2019
• Edition: Third edition
• Subjects: New business enterprises; Small business; Success in business
• Online Access: Click Here to View Status and Holdings.

Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Proc...

Table of Contents:

• Part 1: Laying the Groundwork for Small BusinessChapter 1: The Twenty-First Century EntrepreneurChapter 2: Individual Leadership and Entrepreneurial Start-UpsChapter 3: Business Idea Generation and Initial EvaluationPart 2: Due Diligence on the Business IdeaChapter 4: External AnalysisChapter 5: Business Mission and StrategyChapter 6: Analyzing Cash Flow and Other Financial InformationPart 3: Establishing the BusinessChapter 7: Financing and AccountingChapter 8: Business and Financial AnalysisChapter 9: Legal Issues with a New BusinessPart 4: Building the BusinessChapter 10: Human Resources ManagementChapter 11: MarketingChapter 12: Establishing OperationsPart 5: Important Issues for EntrepreneursChapter 13: Exit/Harvest/TurnaroundChapter 14: Franchising and Purchasing an Existing BusinessPart 6: Mini Cases