entrepreneurship THE ART, SCIENCE, AND PROCESS FOR SUCCESS
Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Proc...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Education
2019
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| Edition: | Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781260085365 |q paperback |
| 020 | # | # | |a 1260085368 |q paperback |
| 040 | # | # | |a OCLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD62.5 |b .B36 2019 |
| 100 | 1 | # | |a Bamford, Charles E. |e author |
| 245 | 1 | 0 | |a entrepreneurship |b THE ART, SCIENCE, AND PROCESS FOR SUCCESS |c Charles E. Bamford, Garry D. Bruton |
| 250 | # | # | |a Third edition |
| 264 | # | 1 | |a New York |b McGraw-Hill Education |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xxiv, 337 pages |b colour illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Part 1: Laying the Groundwork for Small BusinessChapter 1: The Twenty-First Century EntrepreneurChapter 2: Individual Leadership and Entrepreneurial Start-UpsChapter 3: Business Idea Generation and Initial EvaluationPart 2: Due Diligence on the Business IdeaChapter 4: External AnalysisChapter 5: Business Mission and StrategyChapter 6: Analyzing Cash Flow and Other Financial InformationPart 3: Establishing the BusinessChapter 7: Financing and AccountingChapter 8: Business and Financial AnalysisChapter 9: Legal Issues with a New BusinessPart 4: Building the BusinessChapter 10: Human Resources ManagementChapter 11: MarketingChapter 12: Establishing OperationsPart 5: Important Issues for EntrepreneursChapter 13: Exit/Harvest/TurnaroundChapter 14: Franchising and Purchasing an Existing BusinessPart 6: Mini Cases |
| 520 | # | # | |a Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools students learn the art science and process of designing starting and managing a small business. Through its real-world approach students are placed in the roles of a financial analyst marketer and business owners and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans. |
| 526 | 0 | # | |a FMA531 |b CAFF236 |5 FF |
| 526 | 0 | # | |a Business Strategy For Art Entrepreneur |b Bachelor of Creative Industry Management (Honors) Arts Management |5 Faculty of Film, Theatre and Animation |
| 650 | # | 0 | |a New business enterprises |
| 650 | # | 0 | |a Small business |
| 650 | # | 0 | |a Success in business |
| 700 | 1 | # | |a Bruton, Garry D. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=941330 |
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Entrepreneurship a small business approach