entrepreneurship THE ART, SCIENCE, AND PROCESS FOR SUCCESS

• Main Authors: Bamford, Charles E. (Author), Bruton, Garry D. (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill Education 2019
• Edition: Third edition
• Subjects: New business enterprises; Small business; Success in business
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxiv, 337 pages colour illustrations 27 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781260085365; 1260085368

Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools students learn the art science and process of designing starting and managing a small business. Through its real-world approach students are placed in the roles of a financial analyst marketer and business owners and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.