TOURISM MARKETING
Provides an overview to the marketing of travel strategy market segmentation, the business environment, marketing research as well as marketing planning, the efficiency of good strategies and practices and their impact on business and economic growth. Provides a thorough and detailed understanding o...
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| Corporate Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
3G E-Learning LLC
2019
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| Series: | 3GE Collection on Tourism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides an overview to the marketing of travel strategy market segmentation, the business environment, marketing research as well as marketing planning, the efficiency of good strategies and practices and their impact on business and economic growth. Provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration. |
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| Physical Description: | ix, 292 pages some colour illustrations 26 cm |
| Bibliography: | Includes bibliographies references and index |
| ISBN: | 9781984623348 |
Marketing for Tourism 
Tourism marketing an Asia-Pacific perspective