MANAGING INNOVATION
Managing Innovation is an established, best-selling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2018
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| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Managing Innovation is an established, best-selling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. |
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| Physical Description: | xv, 586 pages some colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781119923855 |
Managing Innovation Integrating Technological, Market and Organizational Change 
Encyclopedia of technology and innovation management 
Capturing the Innovation Opportunity Space Creating Business Models with New Forms of Innovation