Brandmaps the competititve marketing strategy game

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Bibliographic Details
Main Author:	Chapman, Randall G
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1994
Edition:	3rd ed
Subjects:	Marketing > Computer simulation Product management > Computer simulation
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0131775022
090	0	0	\|a HF5415.125 \|b .C47 1994
100	1	#	\|a Chapman, Randall G
245	1	1	\|a Brandmaps \|b the competititve marketing strategy game \|c Randall G. Chapman
250	#	#	\|a 3rd ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1994
300	#	#	\|a xv, 175 p. \|b ill. \|c 28 cm
500	#	#	\|a Includes index
640	#	#	\|a BRANDMAPS
650	#	0	\|a Marketing \|x Computer simulation
650	#	0	\|a Product management \|x Computer simulation
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=94099
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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