Health Communication Strategies and Skills for a New Era

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your...

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Bibliographic Details
Main Authors: Parvanta, Claudia F. (Author), Bass, Sarah Bauerle (Author)
Format: Book
Language:English
Published: Burlington, MA Jones & Bartlett Learning [2020]
Series:Health foundations
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781284065879  |q paperback 
040 # # |a DNLM  |b eng  |d UiTM  |e rda 
041 0 # |a eng 
060 0 0 |a WA 590 
090 0 0 |a WA590  |b P276h 2020 
100 1 # |a Parvanta, Claudia F.  |e author 
245 1 0 |a Health Communication  |b Strategies and Skills for a New Era  |c Claudia F. Parvanta, Sarah Bauerle Bass 
264 # 1 |a Burlington, MA  |b Jones & Bartlett Learning  |c [2020] 
264 # 4 |c ©2020 
300 # # |a xvii, 324 pages  |b illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a HEALTH FOUNDATIONS 
504 # # |a Includes bibliographical references and index 
520 # # |a Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication. Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication. Key Features: - Explores media representations and consumption of health information and audiences defined by demographic and cultural factors - Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects) - Presents current, practical methods for the use of digital and interactive media in health communication interventions - Includes coverage of health disparities, women's health, and health literacy - Covers worksite health, school health, and healthcare-representing key industries where health communication skills are in demand 
650 # 2 |a Health Communication 
650 # 2 |a Health Education 
700 1 # |a Bass, Sarah Bauerle  |e author 
830 # 0 |a Health foundations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=940954