City Branding The Ghostly Politics of Representation in Globalising Cities
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City...
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| Format: | Book |
| Language: | English |
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New York, NY
Routledge
2017
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| Series: | Routledge research in planning and urban design
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Tourism Marketing for cities and towns using branding and events to attract tourism