STORE DESIGN Experience-Based Retail
A fascinating and rarely-covered subject: the intersection of store design and retail experience. Nowadays, the similarity and uniformity of products and service cannot meet the personalised demands of customers. To meet the requirements of customers in recent years, the design of retail stores has...
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Format: | Book |
Language: | English |
Published: |
Mulgrave
Images Publishing
2018
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | A fascinating and rarely-covered subject: the intersection of store design and retail experience. Nowadays, the similarity and uniformity of products and service cannot meet the personalised demands of customers. To meet the requirements of customers in recent years, the design of retail stores has changed dramatically, particularly in designing the retail experience. This book analyses a variety of case studies to outline how designers are crafting an experience within the space, from organising store layout to designing enticing product displays. Projects in the book cover industries ranging from wine to furniture to electrical appliances. This book provides both useful references and inspiration for professionals and students |
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Item Description: | Includes index |
Physical Description: | 239 pages some colour illustrations 30 cm |
ISBN: | 9781864708042 1864708042 |