STORE DESIGN Experience-Based Retail

A fascinating and rarely-covered subject: the intersection of store design and retail experience. Nowadays, the similarity and uniformity of products and service cannot meet the personalised demands of customers. To meet the requirements of customers in recent years, the design of retail stores has...

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Bibliographic Details
Other Authors: MacFarlane, Brendan (Editor)
Format: Book
Language:English
Published: Mulgrave Images Publishing 2018
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Summary:A fascinating and rarely-covered subject: the intersection of store design and retail experience. Nowadays, the similarity and uniformity of products and service cannot meet the personalised demands of customers. To meet the requirements of customers in recent years, the design of retail stores has changed dramatically, particularly in designing the retail experience. This book analyses a variety of case studies to outline how designers are crafting an experience within the space, from organising store layout to designing enticing product displays. Projects in the book cover industries ranging from wine to furniture to electrical appliances. This book provides both useful references and inspiration for professionals and students
Item Description:Includes index
Physical Description:239 pages some colour illustrations 30 cm
ISBN:9781864708042
1864708042