TOURISM PLANNING AND DESTINATION MARKETING

TOURISM PLANNING AND DESTINATION MARKETING

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and susta...

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Bibliographic Details
Other Authors: Camilleri, Mark Anthony 1976- (Editor)
Format: Book
Language:English
Published: Bingley, UK Emerald PUBLISHING 2019
Subjects:
Tourism > Planning
Tourism > Marketing
Place marketing
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