Marketing An Introduction
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Bostan
PEARSON
2017
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| Edition: | Thirteenth Edition |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of MARKETING