Marketing An Introduction

Marketing An Introduction

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An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples...

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Bibliographic Details
Main Authors: Armstrong, Gary (Author), Kotler, Philip (Author), Opresnik, Marc O (Author)
Format: Book
Language:English
Published: Bostan PEARSON 2017
Edition:Thirteenth Edition
Online Access:Click Here to View Status and Holdings.
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