Publishing for Profit Successful Bottom-Line Management for Book Publishers

• Main Author: Woll, Thomas (Author)
• Format: Book
• Language: English
• Published: Chicago Chicago Review Press 2014
• Edition: English : Revised and expanded fifth edition
• Subjects: Publishers and publishing > Management; Publishers and publishing > Finance; Media Studies
• Online Access: Click Here to View Status and Holdings.
• Item Description: Previous edition: 2006. Includes index.
• Physical Description: xxviii, 370 pages 23 cm
• ISBN: 9781613749739

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.