MASS MEDIA RESEARCH An Introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest deve...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Wadsworth Publishing Co Inc
2014
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| Edition: | English : Tenth edition |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Mass media research an introduction