MASS MEDIA RESEARCH An Introduction

MASS MEDIA RESEARCH An Introduction

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest deve...

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Bibliographic Details
Main Authors: Wimmer, R. D. (Author), Dominick, Joseph R. (Author)
Format: Book
Language:English
Published: Boston Wadsworth Publishing Co Inc 2014
Edition:English : Tenth edition
Series:Wadsworth series in mass communication and journalism
Subjects:
Mass media > Research
Médias > Méthodologie
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Science and research
  • Elements of research
  • Research ethics
  • Sampling
  • Qualitative research methods
  • Content analysis
  • Survey research
  • Longitudinal research
  • Experimental research
  • Introduction to statistics
  • Hypothesis testing
  • Basic statistical procedures
  • Newspaper and magazine research.
  • Research in the electronic media
  • Research in advertising
  • Research in public relations.

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