MASS MEDIA RESEARCH An Introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest deve...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Wadsworth Publishing Co Inc
2014
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| Edition: | English : Tenth edition |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t20062014-US ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9781133307334 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P91.3 |b .W56 2014 |
| 100 | 1 | # | |a Wimmer, R. D. |e author |
| 245 | 1 | 0 | |a MASS MEDIA RESEARCH |b An Introduction |c Roger D. Wimmer; Joseph R. Dominick |
| 250 | # | # | |a English : Tenth edition |
| 264 | # | 1 | |a Boston |b Wadsworth Publishing Co Inc |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | # | # | |a xiii, 481 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 0 | # | |a Wadsworth series in mass communication and journalism |
| 500 | # | # | |a Includes index |
| 505 | 0 | # | |a Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. |
| 520 | # | # | |a Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. |
| 526 | 0 | # | |a MC245 |b COM569 |5 MC |
| 526 | 0 | # | |a SARJANA MUDA KOMUNIKASI MASSA (KEPUJIAN) PENERBITAN |b COMMUNICATION RESEARCH METHODS |5 FAKULTI KOMUNIKASI DAN PENGAJIAN MEDIA |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Mass media |x Research |
| 650 | # | 0 | |a Médias |x Méthodologie |
| 700 | 1 | # | |a Dominick, Joseph R. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=938852 |
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Mass media research an introduction