Media Now Understanding Media, Culture, and Technology
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Cengage Learning, Inc
2016
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| Edition: | English : Ninth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781305080355 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HE7775 |b .S77 2016 |
| 100 | 1 | # | |a Straubhaar, Joseph |e author |
| 245 | 1 | 0 | |a Media Now |b Understanding Media, Culture, and Technology |c Joseph D. Straubhaar, Robert Larose, Lucinda D. Davenport |
| 250 | # | # | |a English : Ninth edition |
| 264 | # | 1 | |a Boston |b Cengage Learning, Inc |c 2016 |
| 264 | # | 4 | |c ©2012 |
| 300 | # | # | |a xxvi, 610 pages |b color illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Part I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media ; 2. Media and Society -- Part II: THE MEDIA. 3. Books and Magazines ; 4. Newspapers ; 5. Recorded Music ; 6. Radio ; 7. Film and Home Video ; 8. Television ; 9. The Internet ; 10. Public Relations ; 11. Advertising ; 12. The Third Screen: Smartphones and Tablets ; 13. Video Games -- Part III: MEDIA ISSUES. 14. Media Uses and Impacts ; 15. Media Policy and Law ; 16. Media Ethics ; 17. Global Communications Media. |
| 520 | # | # | |a Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. |
| 526 | 0 | # | |a MC245 |b COMXXX |5 MC |
| 526 | 0 | # | |a SARJANA MUDA KOMUNIKASI MASSA (KEPUJIAN) PENERBITAN |b MASS MEDIA AND MALAYSIAN SOCIETY |5 FAKULTI KOMUNIKASI DAN PENGAJIAN MEDIA |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Telecommunication |z United States |
| 650 | # | 0 | |a Information technology |z United States |
| 650 | # | 0 | |a Mass media |z United States |
| 700 | 1 | # | |a LaRose, Robert |e author |
| 700 | 1 | # | |a Davenport, Lucinda |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=938738 |
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Media now understanding media culture and technology