Media Now Understanding Media, Culture, and Technology

• Main Authors: Straubhaar, Joseph (Author), LaRose, Robert (Author), Davenport, Lucinda (Author)
• Format: Book
• Language: English
• Published: Boston Cengage Learning, Inc 2016
• Edition: English : Ninth edition
• Subjects: Telecommunication > United States; Information technology > United States; Mass media > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxvi, 610 pages color illustrations 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781305080355

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.