MARKETING OF MALAYSIAN RUBBER Trends and Strategies

This monograph is an edited and enlarged version of a apaer presented at the International Rubber Conference 1985 held in Kuala Lumpur.It deals with macro-economic and policy aspects of natural rubber marketing both in the domestic and international context.First,it traces the problems and progress...

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Bibliographic Details
Main Author: Ng, Choong Sooi (Author)
Format: Book
Language:English
Published: Kuala Lumpur Malaysian Rubber Research and Development Board 1986
Series:MRRDB monograph
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Online Access:Click Here to View Status and Holdings.
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264 # 1 |a Kuala Lumpur  |b Malaysian Rubber Research and Development Board  |c 1986 
300 # # |a x, 46 pages  |b colour illustrations  |c 22 cm 
336 # # |a text  |2 rdacontent 
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490 1 # |a MRRDB monograph  |v no. 12 
504 # # |a Includes bibliographical references (pages 45-46) 
520 # # |a This monograph is an edited and enlarged version of a apaer presented at the International Rubber Conference 1985 held in Kuala Lumpur.It deals with macro-economic and policy aspects of natural rubber marketing both in the domestic and international context.First,it traces the problems and progress in marketing over the past sixty years,and examines how the system has adjusted to both internal and external changes in economics,politics and technologies,and its impact on producers and exporters.Second,ot takes a alook at the future of marketing and the challenges ahead,and examines strategies and options which Malaysian producers and exporters can take to strengthen their position in international markets 
650 # 0 |a Rubber industry and trade  |z Malaysia 
710 2 # |a Lembaga Penyelidikan dan Kemajuan Getah Malaysia  |e issuing body 
830 # 0 |a MRRDB monograph 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=937822 
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