MARKETING OF MALAYSIAN RUBBER Trends and Strategies
This monograph is an edited and enlarged version of a apaer presented at the International Rubber Conference 1985 held in Kuala Lumpur.It deals with macro-economic and policy aspects of natural rubber marketing both in the domestic and international context.First,it traces the problems and progress...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Malaysian Rubber Research and Development Board
1986
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| Series: | MRRDB monograph
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This monograph is an edited and enlarged version of a apaer presented at the International Rubber Conference 1985 held in Kuala Lumpur.It deals with macro-economic and policy aspects of natural rubber marketing both in the domestic and international context.First,it traces the problems and progress in marketing over the past sixty years,and examines how the system has adjusted to both internal and external changes in economics,politics and technologies,and its impact on producers and exporters.Second,ot takes a alook at the future of marketing and the challenges ahead,and examines strategies and options which Malaysian producers and exporters can take to strengthen their position in international markets |
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| Physical Description: | x, 46 pages colour illustrations 22 cm |
| Bibliography: | Includes bibliographical references (pages 45-46) |
| ISSN: | 0127-7782 |
IMPROVING THE STRUCTURE OF WORLD TRADE IN NATURAL RUBBER