Managing customer value creating quality and service that customers can see

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Bibliographic Details
Main Author:	Gale, Bradley T
Other Authors:	Wood, Robert Chapman
Format:	Book
Published:	New York Free Press 1994
Subjects:	Quality of products > Evaluation Consumer satisfaction > Evaluation Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0029110459
090	0	0	\|a HF5415.157 \|b .G34 1994
100	1	#	\|a Gale, Bradley T
245	1	1	\|a Managing customer value \|b creating quality and service that customers can see \|c Bradley T. Gale with Robert Chapman Wood
260	#	#	\|a New York \|b Free Press \|c 1994
300	#	#	\|a xxii, 424 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 407-416) and indexes
650	#	0	\|a Quality of products \|x Evaluation
650	#	0	\|a Consumer satisfaction \|x Evaluation
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Wood, Robert Chapman
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=93768
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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