Managing customer value creating quality and service that customers can see

Managing customer value creating quality and service that customers can see

Saved in:
Bibliographic Details
Main Author: Gale, Bradley T
Other Authors: Wood, Robert Chapman
Format: Book
Published: New York Free Press 1994
Subjects:
Quality of products > Evaluation
Consumer satisfaction > Evaluation
Marketing > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxii, 424 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 407-416) and indexes
ISBN:0029110459

Similar Items