BUSINESS RESEARCH METHODS
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Ohio
South-Western College Publishing
2012
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| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
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| Physical Description: | xxv, 670 pages illustration 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781111826925 |
BUSINESS RESEARCH METHODS