Digital Marketing A Practical Approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Simil...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Abingdon, Oxon New York, NY
Routledge
2018
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Digital Marketing A Practical Approach 
Online marketing a customer-led approach