DIGITAL CHANNEL AND SOCIAL MEDIA MANAGEMENT IN LUXURY MARKETS

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Bibliographic Details
Main Authors: Mosca, Fabrizio (Author), Civera, Chiara (Author)
Format: Book
Language:English
Published: New York Routledge, Taylor & Francis Group 2017
Subjects:
Online Access:Click Here to View Status and Holdings.
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005 20192481535
008 190304t2017 NYU ag| |#000 ##eng#D
020 # # |a 9781138572461  |q hardback 
040 # # |e rda  |8 UiTM 
041 0 # |a eng 
090 0 0 |a HF5415.1265  |b .M673 2017 
100 1 # |a Mosca, Fabrizio  |e author 
245 0 0 |a DIGITAL CHANNEL AND SOCIAL MEDIA MANAGEMENT IN LUXURY MARKETS  |c Fabrizio Mosca - Chiara Civera 
264 # 1 |a New York  |b Routledge, Taylor & Francis Group  |c 2017 
300 # # |a xi, 200 pages :  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 133-146) and indexes 
650 # # |a Internet marketing 
650 # # |a Social media  |x Economic aspects 
650 # # |a Online social networks  |x Economic aspects 
700 0 # |a Civera, Chiara  |e author 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=937471 
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