DIGITAL CHANNEL AND SOCIAL MEDIA MANAGEMENT IN LUXURY MARKETS

DIGITAL CHANNEL AND SOCIAL MEDIA MANAGEMENT IN LUXURY MARKETS

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Bibliographic Details
Main Authors: Mosca, Fabrizio (Author), Civera, Chiara (Author)
Format: Book
Language:English
Published: New York Routledge, Taylor & Francis Group 2017
Subjects:
Internet marketing
Social media > Economic aspects
Online social networks > Economic aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 200 pages : illustrations 25 cm
Bibliography:Includes bibliographical references (pages 133-146) and indexes
ISBN:9781138572461

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