Digital Analytics for Marketing
Provides students with a 'grand tour' of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstratin...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Digital Analytics for Marketing