Digital Analytics for Marketing
Provides students with a 'grand tour' of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstratin...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides students with a 'grand tour' of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to 'connect the dots' and 'humanize' information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions |
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| Item Description: | Includes index |
| Physical Description: | xxv, 389 pages : 26 cm |
| ISBN: | 9781138190672 |
Digital Analytics for Marketing