Successful Event Management A practical Handbook

• Main Author: Shone, Anton (Author)
• Format: Book
• Language: English
• Published: Hampshire Cengage Learning 2013
• Edition: Fourth Edition
• Subjects: Special events > management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 334 pages colour illustrations, maps 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781844800766; 9781408066638

This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.