European advertising strategies the profiles and policies of multinational companies operating in Europe

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Bibliographic Details
Main Author:	Rijkens, Rein
Format:	Unknown
Published:	London, England Cassell 1992
Subjects:	Advertising > Case studies > Europe International business enterprises > Case studies > Europe
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0304317969
090	0	0	\|a HF5813.E79 \|b R55 1992
100	1	#	\|a Rijkens, Rein
245	1	0	\|a European advertising strategies \|b the profiles and policies of multinational companies operating in Europe \|c Rein Rijkens ; with a foreword by Lord Cockfield
260	#	#	\|a London, England \|b Cassell \|c 1992
300	#	#	\|a xiv, 210 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 209-210)
650	#	0	\|a Advertising \|x Case studies \|z Europe
650	#	0	\|a International business enterprises \|v Case studies \|z Europe
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=93651
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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