Brand New Justice The upside of global branding
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Anholt systematically analyses the success stories of the Top Thirteen nations, demonstrating that thei...
Saved in:
| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Oxford Burlington, MA
Butterworth-Heinemann
2003
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Search Result 1
Brand new justice the upside of global branding
Published 2003
Click Here to View Status and Holdings.
Unknown
Brand new justice the upside of global branding 
Global brand strategy unlocking brand potential across countries, cultures & markets