Brand New Justice The upside of global branding
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Anholt systematically analyses the success stories of the Top Thirteen nations, demonstrating that thei...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Oxford Burlington, MA
Butterworth-Heinemann
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand new justice the upside of global branding 
Global brand strategy unlocking brand potential across countries, cultures & markets