Brand New Justice The upside of global branding

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Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Anholt systematically analyses the success stories of the Top Thirteen nations, demonstrating that thei...

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Bibliographic Details
Main Author:	Anholt, Simon (Author)
Format:	Book
Language:	English
Published:	Oxford Burlington, MA Butterworth-Heinemann 2003
Subjects:	Brand name products > Management Export marketing Export marketing > Social aspects Brand name products > Developing countries
Online Access:	Click Here to View Status and Holdings.
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