Cases in Advertising Management

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Bibliographic Details
Main Authors: Kelley, Larry D. 1955- (Author), Jugenheimer, Donald W. (Author)
Format: Manuscript Book
Language:English
Published: New York M.E. Sharpe Routledge 2009
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Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a HF5823  |b .K3443 2009 
100 1 # |a Kelley, Larry D.  |d 1955-  |e author 
245 1 0 |a Cases in Advertising Management  |c Larry D. Kelley and Donald W. Jugenheimer 
264 # 1 |a New York  |b M.E. Sharpe  |b Routledge  |c 2009 
264 # 4 |c ©2009 
300 # # |a xviii, 120 pages  |c 25 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Published 2015 by Routledge 
526 0 # |a GDA686  |b AD241  |5 AD 
526 0 # |a Case Studies in Advertising  |b Bachelor in Graphic Design (Honors)  |5 Faculty of Art and Design 
650 # 0 |a Advertising  |x Management 
700 1 # |a Jugenheimer, Donald W.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=935834 
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