CASES IN ADVERTISING AND MARKETING MANAGEMENT REAL SITUATIONS FOR TOMORROW'S MANAGERS
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Adve...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland
Rowman & Littlefield
2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Cases in advertising management