CASES IN ADVERTISING AND MARKETING MANAGEMENT REAL SITUATIONS FOR TOMORROW'S MANAGERS

CASES IN ADVERTISING AND MARKETING MANAGEMENT REAL SITUATIONS FOR TOMORROW'S MANAGERS

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Adve...

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Bibliographic Details
Main Authors: Applegate, Edd (Author), Johnsen, Art 1944- (Author)
Format: Book
Language:English
Published: Lanham, Maryland Rowman & Littlefield 2007
Subjects:
Advertising > Case studies
Online Access:Click Here to View Status and Holdings.
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