THE COPYWRITING SOURCEBOOK HOW TO WRITE BETTER COPY, FASTER - FOR EVERYTHING FROM ADS TO WEBSITES

THE COPYWRITING SOURCEBOOK HOW TO WRITE BETTER COPY, FASTER - FOR EVERYTHING FROM ADS TO WEBSITES

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by provi...

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Bibliographic Details
Main Author: Maslen, Andy (Author)
Format: Book
Language:English
Published: New York Marshall Cavendish Business 2010
Subjects:
Advertising copy
Online Access:Click Here to View Status and Holdings.
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245 1 4 |a THE COPYWRITING SOURCEBOOK  |b HOW TO WRITE BETTER COPY, FASTER - FOR EVERYTHING FROM ADS TO WEBSITES  |c ANDY MASLEN 
246 3 # |a The copywriting sourcebook 
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520 # # |a It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed. 
526 0 # |a GDA676  |b AD241  |5 AD 
526 0 # |a Designing Advocacy for Social Impact  |b Bachelor in Graphic Design (Honors)  |5 Faculty of Art and Design 
546 # # |a Text in english 
650 # 0 |a Advertising copy 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=935823 
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