Communications Writing and Design The Integrated Manual for Marketing, Advertising, and Public Relations
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. * Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key princi...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley-Blackwell
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-935802 | ||
| 005 | 201911101657 | ||
| 008 | 211004t20172017NJU af# ##001 #deng#D | ||
| 020 | # | # | |a 9781119118879 |q paperback |
| 020 | # | # | |a 9781119118909 |q hardback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .D56 2017 |
| 100 | 1 | # | |a DiMarco, John |e author |
| 245 | 1 | 0 | |a Communications Writing and Design |b The Integrated Manual for Marketing, Advertising, and Public Relations |c John DiMarco, Ph.D. |
| 264 | # | 1 | |a Hoboken, New Jersey |b Wiley-Blackwell |c 2017 |
| 264 | # | 4 | |c ©2017 |
| 300 | # | # | |a xii, 201 pages |b colour illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. * Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles * Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques * Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work * Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors |
| 526 | 0 | # | |a GDA666 |b AD241 |5 AD |
| 526 | 0 | # | |a Advertising Design Studio |b Bachelor in Graphic Design (Honors) |5 Faculty of Art and Design |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Information technology |x Social aspects |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=935802 |
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Integrated Advertising, Promotion and Marketing Communications