Communications Writing and Design The Integrated Manual for Marketing, Advertising, and Public Relations

• Main Author: DiMarco, John (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey Wiley-Blackwell 2017
• Subjects: Advertising; Marketing; Information technology > Social aspects
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 201 pages colour illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781119118879; 9781119118909

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. * Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles * Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques * Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work * Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors