Measuring Advertising Readership and Results

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Bibliographic Details
Main Author:	Starch, Daniel (Author)
Format:	Book
Language:	English
Published:	New York McGRAW-HILL BOOK COMPANY 1966
Subjects:	Advertising > Research
Online Access:	Click Here to View Status and Holdings.
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MARC


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041	0	#	\|a eng
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090	0	0	\|a HF5827 \|b .S73 1966
100	0	#	\|a Starch, Daniel \|e author
245	0	0	\|a Measuring Advertising Readership and Results \|c DANIEL STARCH
264	#	1	\|a New York \|b McGRAW-HILL BOOK COMPANY \|c 1966
264	#	4	\|c ©1966
300	#	#	\|a xi, 270 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
546	#	#	\|a In English
650	#	0	\|a Advertising \|x Research
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964	#	#	\|c BOK \|d 01