Measuring Advertising Readership and Results
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGRAW-HILL BOOK COMPANY
1966
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xi, 270 pages illustrations 24 cm |
Advertising research