Basic Marketing A Managerial Approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Manuscript Book |
| Published: |
Illinois
IRWIN
1984
|
| Edition: | Eight Edition |
| Series: | The Irwin Series in Marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm#a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-934525 | ||
| 005 | 20181081658 | ||
| 008 | 181108s1984 -US ag# ##001 #bENG#D | ||
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| 041 | 0 | # | |a Eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M33 1984 |
| 100 | 1 | # | |a Perreault, William D |
| 245 | 1 | 1 | |a Basic Marketing |b A Managerial Approach |c William D. Perreault, Jr and E. Jerome McCarthy |
| 250 | # | # | |a Eight Edition |
| 264 | # | 1 | |a Illinois |b IRWIN |c 1984 |
| 300 | # | # | |a 841 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The Irwin Series in Marketing |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a McCarthy, E. Jerome |q Edmund Jerome |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934525 |
| 964 | # | # | |c BOK |d 01 |
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Basic marketing a global-managerial approach