Basic Marketing A Managerial Approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Manuscript Book |
| Published: |
Illinois
IRWIN
1984
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| Edition: | Eight Edition |
| Series: | The Irwin Series in Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | 841 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0256030197 |
Basic marketing a global-managerial approach