MARKETING MODELS

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Bibliographic Details
Main Authors: Lilien, Gary L. (Author), Philip Kotler (Author), Moorthy, K. Sridhar (Author)
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Pvt.Ltd 1992
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Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 9788120314757  |q paperback 
040 # # |a UiTM  |e rda 
090 0 0 |a HF5415.13  |b .L55 1992 
100 1 # |a Lilien, Gary L.  |e author 
245 1 0 |a MARKETING MODELS  |c Gary L. Lilien; Philip Kotler; K. Sridhar Moorthy 
264 # 1 |a New Delhi  |b Prentice-Hall of India Pvt.Ltd  |c 1992 
264 # 4 |c ©1992 
300 # # |a xv, 803 pages  |b illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a CS771  |b QMT753  |5 CS 
526 0 # |a Sarjana Sains Kuantitatif  |b Marketing Models  |5 Fakulti Sains Komputer Dan Matematik 
650 # 0 |a Marketing  |x Management 
700 1 # |a Philip Kotler  |e author 
700 1 # |a Moorthy, K. Sridhar  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934243 
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