Understanding Global Cultures
"In the fully updated Sixth Edition of Understanding. Global Cultures: Metaphorical journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks
Sage Publications, Inc
2016
|
| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 190523t2016 ## # 001 ENG D | ||
| 020 | # | # | |a 9780761913283 |
| 020 | # | # | |a 9781483340074 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a GN345.7 |b .G36 2016 |
| 100 | 1 | # | |a Gannon, Martin J. |e author |
| 245 | 1 | 0 | |a Understanding Global Cultures |c Martin J. Gannon; Rajnandini K. Pillai |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a Thousand Oaks |b Sage Publications, Inc |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xxvii, 646 pages |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a "In the fully updated Sixth Edition of Understanding. Global Cultures: Metaphorical journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important |
| 526 | 0 | # | |a EIC502 |b LG243 |5 LG |
| 526 | 0 | # | |a Introduction to World Cultures |b English For Intercultural Communication |5 Akademi Pengajian Bahasa |
| 650 | # | 0 | |a Cross-cultural orientation |
| 650 | # | 0 | |a Cross-cultural studies |
| 650 | # | 0 | |a National characteristics |
| 700 | 1 | # | |a Pillai, Rajnandini K. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934161 |
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Understanding global cultures metaphorical journeys through 23 nation