ECONOMICS
Now in its 10th edition, Economics by Sloman, Garratt & Guest is known and loved for its active learning, student-friendly approach and unrivalled lecturer and student support. Retaining all the hall mark features of previous editions, it continues to provide a balanced, comprehensive and comple...
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| Main Authors: | , , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2018
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| Edition: | English : Tenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 201811121496 | ||
| 008 | 190319t19912018ENK ag# ##001 ##ENG#D | ||
| 020 | # | # | |a 9781292064772 |q paperback |
| 020 | # | # | |a 9781292187853 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HB171.5 |b .S56 2018 |
| 100 | 1 | # | |a Sloman, John |e author |
| 245 | 1 | 0 | |a ECONOMICS |c John Sloman; Dean Garratt; Jon Guest |
| 250 | # | # | |a English : Tenth edition |
| 264 | # | 1 | |a Harlow, England |b Pearson |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a 863 pages |b illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index. |
| 505 | 0 | # | |a Front Cover; Title Page; Copyright Page; About the Authors; Brief Contents; Contents; Preface; Student Resources Flowchart; Lecturer Resources Flowchart; Acknowledgements; Publisherâ#x80;#x99;s Acknowledgements; Part A Introduction; Why Economics is Good for You; What is economics?; Puzzles and stories; Applying the principles; 1 Economics and Economies; 1.1 What do economists study?; 1.2 Different economic systems; 1.3 The nature of economic reasoning; Boxes; 1.1 Looking at macroeconomic data; 1.2 The opportunity costs of studying; 1.3 Scarcity and abundance; 1.4 Command economies. 1.5 Adam Smith (1723â#x80;#x93;90)1.6 Ceteris paribus; Part B Foundations of Microeconomics; 2 Supply and Demand; 2.1 Demand; 2.2 Supply; 2.3 Price and output determination; 2.4 Elasticity; 2.5 The time dimension; Boxes; 2.1 The demand for lamb; 2.2 UK house prices; 2.3 Stock market prices; 2.4 Advertising and its effect on demand curves; 2.5 Any more fares?; 2.6 Using calculus to calculate the price elasticity of demand; 2.7 Short selling; 2.8 Dealing in futures markets; 3 Government and the Market; 3.1 The control of prices; 3.2 Indirect taxes and subsidies. 3.3 Government rejection of market allocation3.4 Agriculture and agricultural policy; Boxes; 3.1 A minimum unit price for alcohol; 3.2 The rise in illegal lending; 3.3 How can ticket touts make so much money?; 3.4 Ashes to ashes?; 3.5 The fallacy of composition; Part C MICROECONOMIC THEORY; 4 Background to Demand: the Rational Consumer; 4.1 Marginal utility theory; 4.2 The timing of costs and benefits; 4.3 Indifference analysis; Boxes; 4.1 Using calculus to derive a marginal utility function; 4.2 The marginal utility revolution: Jevons, Menger, Walras; 4.3 Taking account of time. 4.4 Love and caring4.5 Consumer theory: a further approach; 5 Consumer Behaviour in an Uncertain World; 5.1 Demand under conditions of risk and uncertainty; 5.2 Behavioural economics; Boxes; 5.1 Experimental economics; 5.2 The endowment effect; 5.3 Modelling present bias; 5.4 Nudging people; 5.5 Is economics the study of selfish behaviour?; 6 Background to Supply; 6.1 The short-run theory of production; 6.2 Costs in the short run; 6.3 The long-run theory of production; 6.4 Costs in the long run; 6.5 Revenue; 6.6 Profit maximisation; Boxes; 6.1 Malthus and the dismal science of economics. 6.2 Diminishing returns in the bread shop6.3 The relationship between averages and marginals; 6.4 The relationship between TPP, MPP and APP; 6.5 The fallacy of using historic costs; 6.6 Are fixed costs always the same as sunk costs?; 6.7 Cost curves in practice; 6.8 The Cobbâ#x80;#x93;Douglas production function; 6.9 Minimum efficient scale; 6.10 Using calculus to find the maximum profit output; 6.11 The logic of logistics; 7 Profit Maximising under Perfect Competition and Monopoly; 7.1 Alternative market structures; 7.2 Perfect competition; 7.3 Monopoly; 7.4 The theory of contestable markets; Boxes. |
| 520 | # | # | |a Now in its 10th edition, Economics by Sloman, Garratt & Guest is known and loved for its active learning, student-friendly approach and unrivalled lecturer and student support. Retaining all the hall mark features of previous editions, it continues to provide a balanced, comprehensive and completely up-to-date introduction to the world of economics. |
| 526 | # | # | |a AS |b AS202 |c CHM674 |
| 526 | # | # | |a Fakulti Sains Gunaan |b Sarjana Muda Sains (Kepujian) Kimia |c ADVANCED ELECTROCHEMISTRY |
| 526 | # | # | |a ECO415 |b BA246 |5 BM |
| 526 | # | # | |a Economics |b Bachelor of Business Administration (Hons.) International Business |5 Faculty of Business and Management |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Economics |
| 650 | # | 0 | |a Économie politique |x Manuels d'enseignement supérieur |
| 700 | 1 | # | |a Garratt, Dean |e author |
| 700 | 1 | # | |a Guest, Jon |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934083 |
| 964 | # | # | |c BOK |d 01 |
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INORGANIC CHEMISTRY 
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