Technology Entrepreneurship Bringing Innovation to the Marketplace

Technology Entrepreneurship Bringing Innovation to the Marketplace

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Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.

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Bibliographic Details
Main Authors: Evers, Natasha (Author), Cunningham, James 1972- (Author), Hoholm, Thomas (Author)
Format: Book
Language:English
Published: Hampshire MacMillan Education 2014
Subjects:
Technological innovations
Entrepreneurship
Online Access:Click Here to View Status and Holdings.
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