Technology Entrepreneurship Bringing Innovation to the Marketplace
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hampshire
MacMillan Education
2014
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-934075 | ||
| 005 | 20181112135844 | ||
| 008 | 190429t2014 -US ag# ##001 #ceng#D | ||
| 020 | # | # | |a 9781137020109 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5439.H54 |b E94 2014 |
| 100 | 1 | # | |a Evers, Natasha |e author |
| 245 | 1 | 0 | |a Technology Entrepreneurship |b Bringing Innovation to the Marketplace |c Natasha Evers; James Cunningham; Thomas Hoholm |
| 264 | # | 1 | |a Hampshire |b MacMillan Education |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | # | # | |a xxx, 394 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Revised edition of the authors' Technology entrepreneurship : creating, capturing, and protecting value, published in 2010. |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a PART I: ENTREPRENEURSHIP, INNOVATION AND POLICY 1. Smart Economies, Innovation and Entrepreneurship.- 2. Research and Technology Transfer from Universities to Business.- 3. Technology Entrepreneurs and New Technology Ventures.- PART II: CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION 4. Innovation and Diffusion of Technology in Products and Services.- 5. Managing Intellectual Property for New Venture Development.- 6. The Business Model and Business Plan.- PART III: MARKET OPPORTUNITY AND STRATEGY 7. Market Validation and Research.- 8. Routes to Commercialisation and Pitching.- 9. The Marketing Strategy.- PART IV: GROWING AND MANAGING THE NEW VENTURE 10. Developing Teams and Building the Organisation.- 11. Internationalisation.- 12. Entrepreneurial Finance. |
| 520 | # | # | |a Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development. |
| 526 | # | # | |a AS |b AS202 |c ENT600 |
| 526 | # | # | |a Fakulti Sains Gunaan |b Sarjana Muda Sains (Kepujian) Kimia |c TECHNOLOGY ENTREPRENEURSHIP |
| 526 | # | # | |a ENT600 |b HS240 |5 HS |
| 526 | # | # | |a Technology Entrepreneurship |b Bachelor of Nursing (Hons.) |5 Faculty of Health Science |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Technological innovations |
| 650 | # | 0 | |a Entrepreneurship |
| 700 | 1 | # | |a Cunningham, James |d 1972- |e author |
| 700 | 1 | # | |a Hoholm, Thomas |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934075 |
| 964 | # | # | |c BOK |d 01 |
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Technology Entrepreneurship Bringing Innovation to the Marketplace